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The deal that was struck between Sony and Marvel allowed Marvel Studios to use Spider-Man in a select number of its films, which included Captain America: Civil War (2016), Avengers: Infinity War (2018), and Avengers: Endgame (2019).
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What was the Sony/Marvel Studios deal? Image: ©Marvel Studios/Disney Sony partnered with Marvel Studios to produce Spider-Man movies, therefore maintaining its association with the character. In an unexpected move, a decision was made to work with Marvel. Continue producing Spider-Man films that may not succeed at the box office or take a break and potentially lose the film rights to the character – what was the studio to do? It was at this point in time when Sony had to make a very important decision about Spider-Man’s cinematic career.
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The film was viewed by Sony as a springboard for various Spider-Man movie spinoffs, but none of them came to pass when it was met with a lukewarm reception. If Sony was ever to give Spider-Man back to Marvel – and legally it has done nothing wrong by making the movies – it would have been around 2014/2015, following the release of The Amazing Spider-Man 2. The Amazing Spider-Man movies) did not do as well as the studio had hoped. All of the films have been box office successes, even if some of the movies (i.e. Unless anything significant happens to affect the financial situation of the studio, Sony is unlikely to stop producing Spider-Man movies. Will Sony ever give up the rights to Spider-Man? Image: ©Sony Pictures/Columbia Pictures/Marvel Entertainment Ghost Rider, the Punisher, Man-Thing and a number of others have all found their way back to Marvel after their respective deals came to an end (i.e. This situation has happened with some of Marvel’s other characters when they were licensed out to studios. The moment that Sony fails to meet its production window is the moment that the rights to Spider-Man revert back to Marvel. If you have ever wondered why there have been so many Spider-Man movies over the past few years it is because of this contractual obligation. So long as Sony continues to produce Spider-Man movies every five years it is able to retain the rights. In the case of Sony and Spider-Man, the studio has a five-year window with which to make a Spidey movie. If they do not produce a movie within this allotted time then the rights to the character revert back to the owner. Why does Sony still own the film rights to Spider-Man? Image: ©Sony Pictures/Columbia Pictures/Marvel EntertainmentĪs part of a licensing deal, when studios option a character from a publisher they have a certain amount of time with which to produce a movie. Meanwhile, Marvel Comics published countless comics featuring Spider-Man, including One More Day, and Civil War amongst others. With the deal in place, Sony began to produce movies in the early ‘00s, including Spider-Man (2002), Spider-Man 2 (2004) and Spider-Man 3 (2007) – all of which were box office hits. Therefore, Marvel Comics could continue to publish Spider-Man stories, while Sony could make Spidey movies and produce Spider-Man merchandise. When the deal was made it was for the film rights as well as merchandising (more on this later) – it did not include Spidey’s comic book career. The only stipulation being that it had to produce a new movie every five years. The deal would grant Sony the opportunity to produce as many Spider-Man (or Spider-Man-related) movies as it so desired. Marvel Comics was keen to put Spider-Man on the big screen and at that point in time it did not have its own movie studio to help it achieve its goals. In 1998, ten years before Marvel Studios released Iron Man (2008), Marvel Comics sold the movie rights to Spider-Man to Sony Pictures. Why is there a shared ownership over Spider-Man? Image: ©Sony Pictures/Columbia Pictures/Marvel Enertainment